With just two candidates left to battle it out for the £250,000 investment, the finalists receive a call summoning them to the Bloomsbury Ballroom.
Lord Sugar informs them that their final task is to launch their businesses - creating brands and unveiling their campaigns before an audience of business bigwigs at the venue in a few days' time. Old candidates return and the finalists compete to recruit them to their cause. Then it's straight down to business; one takes a dictatorial approach to management, while the other contender, filming a promotional video, succumbs to stage fright.
On launch day, as the finalists step up to present their plans to leading industry experts and Lord Sugar, will nerves continue to get the upper hand? Or will the candidates rise to the occasion and deliver the perfect pitch?
In the boardroom, business plans are picked over and launch campaigns assessed, but only one can win. It's heartbreak for one and elation for the other as Lord Sugar finally picks his business partner.
Dara O Briain then meets the winner, runner-up and Lord Sugar himself to discuss the the highs, lows and humour of the past 12 weeks. They are joined by all of the candidates, Karren, Nick and a panel including comedian Romesh Ranganathan and entrepreneur Dale Murray.
s10e01 - Ten Years of Selling
s10e02 - Wearable Technology
s10e03 - Home Fragrance
s10e04 - Online Video Channel
s10e05 - Coach Tours
s10e06 - Board Game
s10e07 - Advertising - New York
s10e08 - Country Show
s10e09 - Ten Years of Discount Buying
s10e10 - Premium Pudding
s10e11 - The Final Five
s10e12 - Interviews
s10e13 - Why I Fired Them
s10e14 - The Final and You're Hired
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.
The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.
After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.