In a special two-hour premiere, Donald Trump tasks sixteen new celebrities to create and sell pies in a fundraising competition for charity. While the men's Project Manager focuses on fundraising and neglects the team's pie-making needs, some of the women's team complains about their Project Manager to Boardroom Advisor Piers Morgan. One team will win it all, and in the end, the first celebrity will hear Trump's feared words: "You're Fired!".
In the first hour, Mr. Trump asks the teams to write, produce and direct a commercial for Neat. While one Project Manager struggles with an insubordinate team member, the other is fed up with a celebrity's anxiety. In the boardroom, one person tries to outsmart Mr. Trump, leading to an interesting result. Boardroom Advisors: Donald Trump Jr. and George Ross. In the second hour, the teams are tasked with producing a presentation and tasting menu to feature Luvo's frozen food products. One Project Manager accuses a team member of zoning out, and a celebrity pushes the boundaries of good taste during the team's presentation. The losing team faces Donald Trump in the Boardroom, and another celebrity is sent home.
The celebrity teams create a fitness advertorial for Cosmo Body Magazine. Two members of the men's team solidify their rivalry, while the women fight over who should be the fitness model for their photo shoot. Boardroom Advisors: Ivanka Trump and Donald Trump, Jr. In the second hour, the project managers fight hard to make the most money for their charities by selling wedding dresses. One celebrity has a panic attack and disappears from the team, while another tries to redeem herself from a past fundraising blunder. In a dramatic boardroom, Mr. Trump sends another celebrity home.
The teams are on their best behavior when Joan Rivers and Ivanka Trump serve as Boardroom Advisors for the first task. Each team must build an Ivanka Trump-Nordstrom shoe boutique inside a Media Truck and throw an outdoor marketing event to launch the new Ivanka Trump "Power Up" Campaign. The gloves come off in this boardroom, and Mr. Trump knocks another Celebrity out of the competition. In the second hour, the teams create a viral video to promote the Chock full o'Nuts new single serve coffee cups. Two teammates have an all-out cat fight on the streets of New York City, and in the Boardroom, the tension mounts until Mr. Trump sends another Celebrity packing.
Each team must plan and host an original boat tour of New York, with the guests choosing the winner; an empty platform stage must be turned into a 3-D environment featuring resort amenities.
In the first task, each team must create a "photo bomb" and hashtag campaign for King's Hawaiian. An incident involving two celebrities ends in an explosive Boardroom showdown. Boardroom Advisors: Donald Trump Jr. and Eric Trump. In the second hour, the teams must write and produce a 30-second jingle for Bud Light Lime Ritas flavored beverages. Both Project Managers have to deal with unruly teams, and a heated Boardroom concludes with a shocking decision by Mr. Trump.
Some of the best moments from the series include hirings and firings, feuds and the biggest mistakes.
Mr. Trump sends the two celebrity finalists to Orlando, Florida to take on their biggest task yet - create a commercial for Universal Orlando Resort and sell resort vacation packages to raise money for their charity. Back in New York, the finalists must present their commercial to guests at a star-studded red carpet event. With six fired celebrities returning to help them, the finalists compete for the ultimate prize: 0,000 for their charity and the title of The Celebrity Apprentice.
The finalists work to put the finishing touches on a star-studded red carpet event, where they will present the commercial they created for Universal Orlando Resort. Which finalist will have the better commercial? Which finalist will have the better presentation? Who will raise more money? In a live Boardroom showdown, Donald Trump will make his final decision and choose the seventh "Celebrity Apprentice".