Fourteen new celebrities begin the journey to become the Celebrity Apprentice. The celebrities divided up into men versus women. The men called themselves Hydra, while the women called themselves Empresario.
The first task involves selling hotdogs on the streets of New York. Hydra made more money for the win. The money made by both teams went to Project Manager Stephen Baldwin's chosen charity. Empresio, meanwhile, faced the first boardroom of the season, where Playmate Tiffany Fallon was fired.
The thirteen remaining celebrities continue on with the second task.
After two losses from Empresario, Trump gives Gene Simmons the option to become PM on the women team. He accepts it and the new task is to create a "Kodak mobile printing experience" on the sidewalks of New York.
Hydra has comes up with concept that Kodak's ink can "knock out" the competition but they face a problem when the computer with all their work is spilled with coffee. empresario produces a better presentation on the streets and on the Kodak executives but in the end Hydra wins the challenge.
This week's task is to sell tickets to eight Broadway shows on the streets of New York. Hydra made the most money selling tickets for the win. The money went to Vincent Pastore's charity. Empresario once again went to the boardroom, where Jennie Finch was fired.
The two teams come up with campaigns for a shoe donation program. After overcoming a devious sabotage attempt from Hydra, Empresario came up with the better campaign for the win. For their reward, winning Project Manager Carol received ,000 for her charity. Hydra went to the boardroom, where, despite Piers coming under fire for his sneaky plan, Trump accepted Vinny's request to quit the show since he just didn't want to try and fit into the show's environment anymore.
Each team dresses up a window display for a store.
The two teams sell rides on a horse and buggy business in Central Park. While Empresario worked exceptionally well together, Hydra seemed to go completely into self-destruct mode . . . and still shockingly made more money for the win. All proceeds went to Project Manager Piers's charity. Empresario went to the boardroom, where no one was fired, a first for Apprentice history.
This week's task is to create a ten-minute commercial which will generate more sales for a QVC product. Empresario generated more sales for the win. Project Manager Stephen received an additional ,000 for his charity. Hydra went to the boardroom, where, to the sadness of many, Marilu was fired.
This week's task is to create a magazine ad for Dial Nourishing Yogurt Body Wash and Redbook. Hydra created the better ad for the win. Project Manager Carol won an additional ,000 for her charity. Empresario went to the boardroom, where Tito was fired.
Both teams sell works of art by artists they have selected.
Both teams create a sandwich which they need to sell the most of in order to win.
Erin Burnett and Jim Cramer interview the remaining celebrities, after which a celebrity is fired.
The remaining two celebrities oversee an auction for charity and a concert.
The Live Finale will determine the winner of Celebrity Apprentice and they will win 0,000 for their charity.