Steve Joyce hits the front lines of his own company, which includes such popular hotel franchises as Comfort Inn, EconoLodge, Quality Suites and Cambria Suites, and receives an exhausting, up-close look at the industry while manning the front desk, cleaning rooms, plunging toilets and working with a maintenance crew at the world's largest EconoLodge.

Kim Schaefer, CEO of Great Wolf Resorts, North America's largest family of indoor waterpark resorts, struggles to keep pace working in an aquatic center that can hold nearly 3,000 guests at anytime, and is forced to get her hands dirty when she has to respond to a call no waterpark employee wants to receive.

Mike White, Chairman, President and CEO of DIRECTV, the world's most popular video service that delivers state-of-the-art-technology to over 25 million customers, goes undercover in his own company where he discovers that employees are spending their own money for a specific piece of equipment, and finds himself in an embarrassing situation when he accidentally offends a customer.

Bryan Bedford, Chairman of the Board, President and CEO of Frontier Airlines, a billion dollar a year business that ranks as one of the top air carriers in the country, goes undercover in his own company, where he "gets christened" while emptying a plane's lavatory, contributes to a flight's late departure time and discovers how company-wide pay cuts are impacting his employees' lives.

Steve Phelps senior vice president of NASCAR goes undercover to the Daytona 500 and works in the pit crew.

Fernando Aguirre, Chairman and CEO of Chiquita, one of the largest producers of fruits and vegetables in the world, is unable to perform a physically demanding job at their flagship factory and has to be removed from the line.

Todd Ricketts, one of the owners of the Chicago Cubs, goes undercover within one of baseball's most famous franchises and fights for the chance to redeem himself after being let go on the second day. Also, when a friend recognizes him parking cars, the boss panics that his cover has been blown.

Steven Foster, Co-Founder and CEO of Lucky Strike Lanes, one of the nation's largest chains of upscale bowling alleys, takes an emotional trip inside his own company where he hits the streets as a walking bowling pin to drum up business, experiences a heavy heart when interacting with his employees, and has a heavy hand when working the bar.

Don Fertman, the Chief Development Officer for Subway restaurants, one of the world's largest food franchises, goes undercover where he must learn the endless sandwich combinations while being trained by one of the toughest, no-nonsense employees ever.

The President and CEO of ABM Industries (Henrik Slipsager), one of the nation's largest facilities services contractors, offering janitorial, engineering, parking and security services for thousands of clients, takes a journey within his own corporation.

John Fuller, President and CEO of Johnny Rockets, one of the nation's largest chains of retro-themed restaurants, goes undercover to work in a restaurant for the first time in his career. During his undercover stint, he fails his first taste test when tasked with preparing one of the company's signature hamburgers, and also panics when he thinks his cover has been blown.

Kevin Sheehan, President and CEO of Norwegian Cruise Line, one of the world's largest cruise companies, finds himself in uncharted territory when he's asked to lead nearly 1,000 party-goers in a line dance, and is later forced to reveal his true identity.

Ronald Croatti, President and CEO of UniFirst, one of the nation's largest producers of workwear and uniforms, dons a "hippie" look during his undercover mission, where he finds himself struggling to keep pace with the fast-moving assembly line and is nearly injured while loading one of the company's industrial washing machines.

Sheldon Yellen, the CEO of BELFOR, the world's largest disaster restoration company, goes undercover and becomes frustrated while struggling to hang drywall at a construction site. Also, the boss unexpectedly reveals himself while working alongside an employee.

Denny Slagle, President and CEO of Mack Trucks, the second largest manufacturer of heavy-duty trucks in the world, goes undercover and accidently brings their plant's assembly line to sudden halt, and later discovers that rumors are circulating about Mack moving their operations to Mexico.

The mayor of Cincinnati, Mark Mallory, becomes the first elected official to go undercover as he trades in his key to the city for a stint as a municipal employee, working as a mechanic repairing public transportation vehicles and a sanitation worker whose job entails removing roadkill from the streets.

Rich McClure, the CEO of United Van Lines, the nation's largest moving company, asks his wife to assist him during one of his undercover jobs. Meanwhile, the boss' moving team fears he won't make it through the physically demanding task of wrapping, packing and loading an entire move.

Scott Sibella, President and COO of the MGM Grand in Las Vegas, goes undercover within the walls of the second-largest hotel in the world and faces a group of rowdy gamblers who are quick to point out his shortcomings as a dealer. Meanwhile, the boss also becomes frustrated with the slowness of their computer system while attempting to check-in guests.

Bill Massa, President and CEO of Synagro, the nation's largest waste water treatment corporation, goes undercover in the series' dirtiest mission to date where he finds himself cleaning a tank of 27-year-old sludge and also discovers a flaw that goes against one of the company's goals.

David Kim, CEO of Baja Fresh, one of the nation's largest restaurant chains, decides to take matters into his own hands when he encounters a problem at one of his stores. Meanwhile, upon returning from his emotional undercover mission, the boss delivers some shocking news to his boardroom.

Shelly Sun, the co-founder and CEO of BrightStar Care, one of the nation's fastest-growing providers of private healthcare, travels to the frontlines of her company, where she becomes overwhelmed while assisting a caregiver who's overseeing four toddlers.

Tim White, the Chancellor of the University of California, Riverside, is put to the test when his role as a teaching assistant is graded by more than 200 organic chemistry students. Later, his physical aptitude is under exam while working alongside the track team.