The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning companies and make as much money as possible. At the end of the show the first of the hoepfuls is fired.

The teams are set the challenge of creating catering businesses in London to cater for the professionals working there. At the end of the show one of the candidates from the loosing team is fired by Sir Alan.

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show one of the candidates from the loosing show is fired by Sir Alan.

The two teams are challenged by Sir Alan to set up their own cosmetics businesses. At the end of the show one if the candidates from the loosing team is fired by Sir Alan.

This week the two teams have to create new breakfast cereals. At the end of the show one of the candidates from the loosing team is fired.

The competition reaches it's midway point. The two teams have to sell ten different pieces of bric-a-brac in London for the most amount of money. A member of the loosing team is fired by Sir Alan.

The remaining candidates are sent to the north of the country where they have to sell innovative products. At the end of the show one of the candidates is fired.

The eight remaining candidates are set the task of turning around the fortunes of the seaside town of Margate. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.

The seven remaining candidates are split into two teams and have to sell baby products at London's Olympia. At the end of the show one of the candidates from the loosing team is fired by Sir Alan.

The two teams have to sell products on television for one hour. One of the candidates from the team which makes the least amount of money is fired by Sir Alan.

The remaining hopefuls are interviewed by four of Sir Alan's business colleagues. When they make it to the boardroom with Sir Alan they have one last chance to state why they deserve a place in the final. At the end of the show three of them are fired by Sir Alan.

The candidates face their last challenge before one of them is chosen by Sir Alan as the winner. Former eliminated candidates return to help the finalists when they have to create and brand a new box of chocolates.