This year's hopefuls are introduced. The candidates are set their first task is to create their own brand of sausages, before hitting the streets early in the morning to sell their wares. At the end of the show the first candidate from the losing team is fired by Sir Alan.
The remaining candidates have to attend an early-morning call at Heathrow airport, but any thoughts of a glamorous trip abroad are soon over when Lord Sugar sets the task of creating a brand-new beach accessory. One of the candidates from the losing team is fired by Sir Alan at the end of the show.
This week the two teams have to take over the running of a bakery and they are given a stall for selling their goods and also battle for the right to supply a hotel, a restaurant and a local coffee shop. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.
The team teams are at the Science Museum, where they have to select two innovative new products to sell to trade. One of the members of the team which loses the challenge is failed by Sir Alan at the end of the show.
The remaining contestants are challenged by Sir Alan to open pop-up fashion shops in the Trafford Centre in Manchester. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.
The remaining candidates left in the competition are challenged by Sir Alan to create a branding and advertising campaign for a new multi-purpose household cleaner. One of the candidates is fired by Sir Alan at the end of the show.
The remaining candidates travel to Pinewood Studios, where the team teams learn that their next task is to create personal movie experiences and sell them on to customers at a large London shopping centre. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.
The eight remaining candidates left in the competition are split into two teams and have to represent two small British crisp companies hoping to break into the German market. One of the candidates from the loosing team is fired by Sir Alan at the end of the show.
The seven remaining candidates are called to a skyscraper in London's financial district by Lord Sugar. The teams are split into boys v girls and they have to make the best deals in a race against time to find and buy ten items in ten hours.They find their powers of negotiation being pushed as they try to track down everything on an unusual shopping list and buy them at the lowest price possible. At the end of the show one of the candidates from the loosing team is fired by Lord Sugar.
Alan Sugar challenges the remaining candidates to set up their London tour company and provide open-top bus excursions for tourists. The budding entrepreneurs also have to map out walking routes to show visitors a lesser known side of the capital, and bid for a potentially lucrative deal with a travel agency.
As the series draws to a close and tension mounts, this programme profiles the remaining five candidates, revealing the true stories behind their super-confident egos.
Lord Sugar's search for an apprentice reaches its penultimate week, and the five remaining candidates face a different type of challenge: they each have to face a gruelling interview process on their own. There is nowhere to hide as they are grilled by four of Lord Sugar's trusted business colleagues, one of whom is a very familiar face. These advisors then feed their opinions back to Lord Sugar, and three candidates are fired in the boardroom as he decides who is worthy of a place in the final.
Lord Sugar looks back on the unsuccessful candidates in the 2010 series. From making sausages and selling clothes to creating a character for a brand new cleaning product, this year's budding businessmen and women have been tested to destruction. Reliving their worst decisions, Lord Sugar reveals how, each week, he decided who would hear his famous phrase: "You're fired".
After eleven gruelling tasks of the job interview from hell, it's finally time for Lord Sugar to choose his next Apprentice. The two finalists are faced with the final task of launching and presenting a new premium alcohol drink to an audience of over one hundred industry experts.