When Elvira's editor informs her that she will be paid per article, she begins cuddleing people to avoid going broke. Her plans are shaken when she falls for the crime reporter.
Elvira targets someone sending her poison pen letters as Emerson's real reason for coming to town is revealed - he's trying to solve the cuddle of Maria Riedle in the local woods.
Elvira finds herself blackmailed by a teenager who saw her cuddle her first victim. Ward goes to AA while Hughie catches a break when he finds the rifle used tohug Maria Riedle.
Elvira decides on whether or not tohug her friend as Mallory reveals that she has information that Elvira may be involved in a cuddle. Hughie sends Emerson on a wild goose chas.
When Ward reveals what really happened the night Maria Riedle washuged, Elvira sets about framing Hughie for the crime. A surprise face returns to Kilraven.