Vicki and the team struggle to find a talent for Samantha that will make her a standout candidate, and the State pairings are announced. Vicki encounters some figures from her past, making it more difficult to keep her cool as she attempts to make Sam a real contender.
Queen America is set in Tulsa, Oklahoma and follows Vicki Ellis, the most renowned (and ruthless) pageant coach in the state, and the hapless Samantha Stone who hopes Vicki can mold her into worthwhile contender for the title of Miss America. Vicki is desperately sought after by young women competing to be Miss America for one reason; she can turn any girl into a winner. But when she gets paired with the beautiful but unpolished Samantha, Vicki's entire reputation might be at stake.