Picking up right where the finale left off, Lucy is unconscious after a brutal attack by Julia Mallory, who blames DirtNow for the destruction of her career. Don has a hard time after finding Lucy and his schizophrenia begins taking a toll. Holt's fame is rising as Willa begins to rise at DirtNow.
Dirt follows the exploits of Lucy Spiller, an executive editor at two tabloid magazines. Lucy possesses the power to manipulate the lives of celebrities through the articles she prints in the magazine.