Willie gets fed up with Phil and Jase's lax attitudes regarding work in the series premiere of this reality show about a Louisiana family who operate a thriving business manufacturing duck-hunting gear.
Phil decides to teach his grandkids the value of a hard day's work by building a football field and culminating in a family football game. But Robertson vs. Robertson competition is further sparked between brothers when Willie and Jase make a side bet that Jase can't handle the responsibility of being CEO of a day.
The guys attempt to construct a conveyor belt so they can fill their largest order ever. Meanwhile, Phil wants to use dynamite to eliminate a beaver dam.
Phil and Si are guests at a kids' career-day event, where they deliver a graphic presentation. Later, a frog-hunting adventure at a country club gets derailed by security guards.
After blowing up one of Phil's dangerously antiquated duck blinds, the Robertson boys hatch a wild plan to build a luxury duck blind in the sky. Meanwhile, Miss Kay and the Robertson women hold a yard sale and sell some of the boys' most prized possessions, which the boys don't exactly appreciate when they find out.
Jase feels being COO of Duck Commander entitles him to a new office. But when Willie refuses, Jase hatches a plan to build one anyhow. Willie takes Miss Kay and the grandkids to the petting zoo where Miss Kay decides she needs Willie to buy her goats, just like she had growing up on a farm. But, Willie's patience is put to the test when he returns to the warehouse to find that Jase has made some changes.
Phil and the boys hunt a beaver that has damaged a duck blind. Meanwhile, Miss Kay decides to open a restaurant.
It's the 40-year anniversary of Duck Commander and this celebration is a redneck Robertson style shindig. To top off the event, Willie decides to construct the world's largest duck call to be revealed at the party. On the home-front, Miss Kay is tired of the constant upkeep of their house and decides it's high time they spend some of their hard earned money on a brand new home, but house hunting is not Phil's kind of hunting.
Willie decides to expand the Duck Commander brand into the winemaking industry and buys a vineyard... sight unseen. While the family is off helping at the vineyard, Phil and Si take over babysitting duties for the granddaughters. Who will prevail?
While out duck hunting, Willie, Jase, and Uncle Si stumble across what redneck's consider nature's most prized succulent treasure--a beehive dripping with wild honey. Knowing the possibilities are endless for this redneck decadence the men decide to capture the hive. Back at the office, its Martin and Godwin to the rescue when Korie and Jessica get themselves in to some trouble while trying to find duck decoys to use in the Duck Commander carnival game at the West Monroe Harvest Fest.
When Willie finds out that his daughter Sadie has a new boyfriend, he wants to get to know him, while instilling some fatherly fear--Robertson style. To keep Sadie preoccupied, Grandpa Phil and Uncle Si take her on their own outing.
To prove once and for all who rules the river AND the boardroom, Willie and Jase revive their childhood rivalry and go head-to-head in a fishing competition with the added challenge of having to sell their catch. They bring their sons, John Luke and Cole, for a little lesson in business...and defeating kin. Three generations of Robertson men battle for victory when Phil and Si tag along offering their sage advice...or annoyance. To expand the women's line at Duck Commander, Korie suggests Miss Kay to launch her own apron line. While she excels in most domestic duties, Miss Kay cannot sew, nor can any of the Robertson women. But that doesn't stop them from trying and failing...repeatedly.
Jase volunteers to take the Duck Commander RV out on pick up, but neglects to mention to Willie, he's taking Si, Martin and Jep along for a road trip. Back home, Phil and Willie have to use some redneck logic when Miss Kay calls them to get rid of a gator she found in the yard.
Jase and Si embark on a turkey hunt for the annual Robertson men vs. Robertson women cook-off to create a feast of fresh wild game. With Phil's discerning palate as judge, the teams pull out all of the stops with their best country cookin' secrets. Phil decides to visit the Duck Commander office after he hurts his ankle while working on the land. To keep himself occupied, he decides to go work in the office. But it's been a while since Phil has stepped foot in the warehouse and things have changed quite a bit.
When a big business decision must be made affecting Duck Commander, Willie plans an employee retreat. But trust falls and rope courses are not the type of team building that for this group. Phil steps in with the true Robertson way and gets everyone back to nature. The camping trip gets derailed when Si stumbles upon some giant snapping turtles!