Jeff Pickles decides it's time to talk about death on Mr. Pickles' Puppet Time. His executive producer, Seb, warns him that Mr. Pickles the persona and Jeff Pickles the person need to remain separate. Deirdre punishes her daughter Maddy for not eating her veggies.
Jeff, aka Mr. Pickles, is an icon of children's television, a beacon of kindness and wisdom to America's impressionable young minds and the parents who grew up with him - who also anchors a multimillion-dollar branding empire. But when this beloved personality's family - wife, two sons, sister and father - begins to implode, Jeff finds no fairy tale or fable or puppet will guide him through the crisis, which advances faster than his means to cope. The result: a kind man in a cruel world faces a slow leak of sanity as hilarious as it is heartbreaking.