With the help of celebrity car enthusiast, Xzibit, and world famous aftermarket shop West Coast Customs, who has pimped out cars for Shaquille O'Neal, 50 Cent and Ludacris. Now using the customisation skills of Gas, Pimp My Ride takes a fan whose car is in serious need of an automotive makeover and transforms their bucket into a masterpiece. From custom rims and paint, to plush interiors and lowered suspensions, to the latest in lighting, car audio and video accessories - one lucky fan is getting hooked up!
The pimping begins when hip-hop impresario and host, Xzibit, pays a surprise visit to a fan and takes the viewer on an amusing tour of the fan's "diamond in the rough", pointing out some of the "problem areas". Then, it's off to Galpin Auto Sports (GAS), where the team strips the bad from the good and pimps their ride. In a matter of days, the pimping is complete and the new ride will be officially unveiled!