Entrepreneurs from Thousand Oaks, California, are reinventing the toothpaste game with their sustainable teeth-cleaning products, while a mother and son duo from San Francisco, California, introduce their convenient and affordable solution to helping families pack light and travel easier with baby gear. An entrepreneur from Los Angeles, California, enters the tank and presents a healthier version of a decadent treat. Finally, a pair of classmates from New York City pitch their customizable eyewear product line for kids.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.