Jon heads to Sanford, Florida to revitalize a retro-arcade bar that is falling apart and an owner who has an excuse for everything.
Bars mean money, but they also mean stress if they aren't properly run. Jon Taffer is a bar and nightclub owner who has started, flipped, or owned over 600 bars and clubs in his career and currently owns one of the most highly respected consulting firms in the bar and nightclub industry.
Jon will travel around the country and employ his expertise to return struggling bars to the cash cows they once were. Everything from the science of the perfect pour, to the height of the bar stools is a key factor in making a bar the hottest place in town.