Alexander Siddig and Iddo Goldberg help Jon rescue a Moroccan bar with an identity crisis, due the exterior and interior's conflicting designs. The designs are the least of his worries however, when he discovers a staff untrained in Moroccan foods and a chef who has no cleaning standards.
Bars mean money, but they also mean stress if they aren't properly run. Jon Taffer is a bar and nightclub owner who has started, flipped, or owned over 600 bars and clubs in his career and currently owns one of the most highly respected consulting firms in the bar and nightclub industry.
Jon will travel around the country and employ his expertise to return struggling bars to the cash cows they once were. Everything from the science of the perfect pour, to the height of the bar stools is a key factor in making a bar the hottest place in town.