An ophthalmologist from Greensboro, North Carolina, pitches her beauty product that combines luxury and glamour with safety and quality. An entrepreneur from Aurora, Oregon, pitches an easy way to cut cheese. An entrepreneur from Acton, Massachusetts, pitches her beauty organizer space saver. Two entrepreneurs from Ocean County, New Jersey, introduces their reusable and effective approach to removing pet hair from clothes.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.