As the sixth week of the contest unfolds, the candidates are challenged to devise a marketing campaign for a brand-new budget airline, including making their own 30 second advert for television, and designing both a distinctive brand and a uniform for airline staff. Creating an advert for a business airline on board an aircraft results disastrous for one team, and both team struggle when they have to pitch their campaign to industry experts. Back in the boardroom, Lord Sugar decides which candidate will be leaving the competition.
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.
The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.
After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of Â£100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
The Apprentice (UK) - Airline Advertising Synopsis and Schedule