The candidates are challenged to create and market a brand-new shoe, along with putting together a launch event to sell their product to major industry representatives. On day one, designing a carnival trainer kicks off confusion for one team, while, on the other team, an idea for an urban high heel drives a wedge between candidates. Later, negative consumer feedback leaves both teams on shaky ground, which piles on the pressure for their launch events and product pitches. Back in the boardroom, Lord Sugar decides which candidate will be leaving the competition.
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.
The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.
After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of Â£100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
The Apprentice (UK) - Shoe Design Synopsis and Schedule