At Brock's persistent request, our heroes stop by Scissor Street, a town of breeders famous for its Pokemon beauty salons. Brock makes a special request to visit a salon called Coron. The owner of the Beauty Salon, Coron, is a breeder who has received the most superior ranking in the Pokemon Breeder Contest for three years straight. Recently, a store called Salon Roquet has been introducing outrageous fashions, making wild profits and disrupting long-term shop-owners.
A young boy named Ash Ketchum embarks on a journey to become a "Pokemon Master" with his first Pokemon, Pikachu. Joining him on his travels are Brock, a girl-obsessed Rock Pokemon Trainer, and Misty, a tomboyish Water Pokemon Trainer who may have a crush on him. Ash and Co. end up traveling through various regions, including Kanto, the Orange Islands, and Johto, and then enter the Pokemon League competitions there.
Along the way, they run into many confrontations with Jessie, James, and Meowth, a trio of Pokemon thieves who are apart of an evil organization called "Team Rocket". But every time Team Rocket try to do their evil deeds, they fail thanks to Ash and his Pokemon.