The Apprentice (UK) Season 10 Episode 4 Synopsis

The entrepreneurs enter the 21st century when they create online video channels to go live on YouTube. One team opts for light-hearted cookery demonstrations, while the other settles for health and fitness - but will their concept work out? In their clamour for the most clicks, the hopefuls join forces with existing YouTube stars, grill famous cooks and tackle teenage heart-throbs. But it's not just a case of who gets the most hits, as they also have to pitch to a website for promotion - and it's here that one contestant goes a little over the top. As always, the challenge ends in the boardroom, where the teams find out whether either of them went viral - and one or more of the losers faces a firing.

The Apprentice (UK) Season 10 Episodes...

• s10e01 - Ten Years of Selling
• s10e02 - Wearable Technology
• s10e03 - Home Fragrance
• s10e04 - Online Video Channel
• s10e05 - Coach Tours
• s10e06 - Board Game
• s10e07 - Advertising - New York
• s10e08 - Country Show
• s10e09 - Ten Years of Discount Buying
• s10e10 - Premium Pudding
• s10e11 - The Final Five
• s10e12 - Interviews
• s10e13 - Why I Fired Them
• s10e14 - The Final and You're Hired

The Apprentice (UK) Show Summary

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.

The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.

After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.