First into the Tank is an entrepreneur from Willis, Texas, who introduces her lay-flat cosmetic bag design that allows for easy access to materials. Entrepreneurs from San Diego, California, pitch their online boutique subscription shave club exclusively intended for women; while entrepreneurs from Basalt, Colorado, and Newport Coast, California, present their functional cat furniture designs which are durable and easy to clean. Last into the Tank is a mom from Palo Alto, California, who provides comfortable and stylish play dresses for mothers with young children.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.