First into the Tank are entrepreneurs from Oklahoma City, Oklahoma, who introduce their innovative storm shelter/safe house design that can provide people safety in the comfort of their own home. An entrepreneur from White Plains, New York, presents her fresh baby food that trains babies to acquire a more sophisticated palette. Entrepreneurs from Port Orange, Florida, pitch their multi-use sandwich container product that keeps your sandwich safe, never soggy. Last into the Tank are entrepreneurs from New York, New York, and Venice, California, who pitch their space age solution for stinky feet.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.