First into the Tank are sisters from San Jose, California, who combine two delectable desserts into one amazing treat. An entrepreneur from West Hollywood, California, pitches his modern alternative to traditional ATM machines. An entrepreneur from New York City presents his clothing design for both men and women that combines two comfortable fashion trends into one. Last into the Tank is an entrepreneur from Mclean, Virginia, who introduces his hypoallergenic sleeping product that helps reduce snoring and dry mouth.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.