First into the Tank is an entrepreneur from Wilmette, Illinois, who introduces his socially interactive, hilarious party game that will reveal much more about your friends than you may want to know. An entrepreneur from Washington, D.C., pitches his customized household product that ensures the safety of your family. An entrepreneur from Tenafly, New Jersey, presents his reusable bottle-emptying device for an easy solution to getting every last drop from your product. Last into the Tank is an entrepreneur from Mountain View, California, who introduces his healthy alternative to soda.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.