First into the Tank are entrepreneurs from Raleigh, North Carolina, who introduce their bake-at-home, all-natural treats. Entrepreneurs from Chicago, Illinois, pitch their clean beauty product made specifically for women with curly hair; while entrepreneurs from Austin, Texas, present their unique twist on yoga with the help from a surprising source. Last into the Tank is an entrepreneur from Woodstock, Georgia, who pitches her waterproof product that allows you to shower in public with privacy.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.