First into the Tank are entrepreneurs from Seattle, Washington, who introduce their spa design that relies on innovative, alternative therapy to relieve common aches and pains. An entrepreneur from Oakland, California, is at the forefront of the future of food by creating sustainable protein in a lab. When a family from Shelton, Connecticut, present their kid's reward system, the kids take over the pitch; and last into the Tank is an entrepreneur from San Diego, California, who pitches his simple but ingenious device which helps you capture frame-worthy pictures with your best friend.
Shark Tank follows aspiring entrepreneurs as they present various business ideas to moguls (known as "the sharks") in hopes of landing an investment in their ideas. Each week, ambitious entrepreneurs present their breakthrough business concepts to ruthless investors to convince them to invest in the concept.